My approach is simple. I write in plain English, I don't pad content to look impressive, and I'll tell you when something won't work. I care more about the reader than the ranking, and I think that's why the rankings tend to follow.
Content writer and marketing manager based in the UK.
Years writing
Posts written
Kids (inc. twins)
Craft ideas
I'm a content writer and marketing manager based in the UK, specialising in WordPress and SaaS brands.
For the past decade I've been writing for companies like SeedProd and RafflePress, helping them reach beginners, small business owners, and people who just want WordPress to work without a fuss.
I didn't get here through a degree or a formal training programme. I taught myself everything:
It turns out that's actually a pretty good foundation. You learn what works because you test it, not because someone told you it should.
Outside of work, I'm a mum of three teenagers, twins included. Life is hormonal and occasionally chaotic, which means I've learned to think clearly and work well in the gaps.
I live quietly on purpose, and I find that's where most of the good ideas come from.
My approach is simple. I write in plain English, I don't pad content to look impressive, and I'll tell you when something won't work. I care more about the reader than the ranking, and I think that's why the rankings tend to follow.