About
The slightly longer version
I'm a content writer and marketing manager based in the UK, specialising in WordPress and SaaS brands. For the past decade I've been writing for companies like SeedProd, RafflePress, and OnePageGA, helping them reach beginners, small business owners, and people who just want WordPress to work without a fuss.
I didn't get here through a degree or a formal training programme. I taught myself everything: SEO, content strategy, how to write for people who are short on time and patience. It turns out that's actually a pretty good foundation. You learn what works because you test it, not because someone told you it should.
My approach is simple. I write in plain English, I don't pad content to look impressive, and I'll tell you when something won't work. I care more about the reader than the ranking, and I think that's why the rankings tend to follow.
Outside of work, I'm a mum of three, twins included. Life is full and occasionally chaotic, which means I've learned to think clearly and work well in the gaps. I crochet, cross stitch, and journal. I take slow walks and notice things. I live quietly on purpose, and I find that's where most of the good ideas come from.